Know exactly who owns every partner opportunity.
Register deals. Eliminate channel conflict. Measure partner revenue. All from one platform.
"After more than 20 years building global partner ecosystems across payments, cybersecurity and SaaS, I kept seeing the same problem. Partner revenue was still managed with spreadsheets, email and CRMs built for direct sales."
DealLoop is the platform I always wished existed.
My name is Rene van Dee — a commercial executive with more than 20 years of experience building strategic partnerships, channel ecosystems and high-growth alliances across SaaS, AI, cybersecurity, fintech, payments, digital identity and travel technology.
Proven track record of creating partner programs from the ground up, developing global go-to-market strategies and generating significant revenue through technology alliances. Experienced working with hyperscalers, system integrators, ISVs, resellers and enterprise customers across EMEA and global markets.
Known for combining strategic thinking with hands-on execution, building executive relationships and turning partnerships into measurable commercial success.
Partner revenue is invisible to the systems that run your business.
Deals get introduced over email. Referrals live in spreadsheets. Attribution gets debated in QBRs. Your CRM was built for direct sales — not for the way revenue actually flows through modern partner ecosystems.
Two partners register the same customer.
DealLoop protects the opportunity.
A clear registration trail, instant conflict warning and approval workflow replace spreadsheet debates with a decision your revenue team can trust.
Four pillars. One system of record.
Register
Frictionless deal registration for every partner — tech, agency, referral or reseller — in a branded portal.
Approve
Automated approval workflows with SLAs, escalations and a full audit trail your finance team will love.
Protect
Real-time conflict detection stops channel conflict before it hits your reps or your partners.
Measure
Sourced ARR next to direct ARR. Executive dashboards finance, RevOps and your board actually trust.
Every partner opportunity, in one view.
Real-time pipeline across every partner and every rep — filter by stage, partner type, or attribution model.
One-click approvals with a full audit trail.
Configurable SLAs, automated routing, and an approval history your finance and legal teams can rely on.
Sourced ARR next to direct ARR. No asterisks.
Multi-touch attribution models with a full replay of exactly how each euro was credited.
Why teams leave spreadsheets and CRMs behind.
A category-defining system, not another tab in your CRM.
DealLoop is what the modern revenue org has been quietly rebuilding in Notion, Airtable and Google Sheets — finally shipped as a real product.
The system of record for partner-sourced revenue
One place for every partner deal — from first registration to attributed ARR — instead of four spreadsheets and twelve Slack channels.
Enterprise-grade trust
SOC 2 Type II, SSO, SCIM, audit logs and regional data residency out of the box.
Days to value, not quarters
Ship your first sourced ARR report in your first week — not your third quarter.
Simple plans that scale with your partner motion.
Every plan includes onboarding with a partnerships operator, not an SDR.
For teams launching their first partner program.
- Deal registration
- Partner portal
- Salesforce or HubSpot sync
For maturing partner motions with multiple partner types.
- Everything in Starter
- Approval workflows
- Conflict detection
- Attribution reporting
For global programs with security and scale requirements.
- Everything in Growth
- SSO, SCIM, audit logs
- Regional data residency
- Dedicated CSM
Answers, before you ask.
Still curious? Our team can walk you through any workflow in a live working session.
See every euro your partners actually sourced.
A 30-minute walkthrough with a partnerships operator. No SDR script.